We Fill Your Studio.
You Run It.
Watch the short video below — then, if it's a fit, book your Strategy Call.
You didn't open a studio to become a marketer. We build and run your client acquisition — ads, landing page, follow-up — so new clients arrive every week without you chasing them. The same machine running 91%+ class occupancy and 57%+ profit margins in our own studio.
Every number here comes from one real studio. Ours.
The live operating data of the studio this machine was built in, and still runs in. Our own numbers, our own room, our own team.
"Pilates used to be the thing you offered that the studio down the road didn't. In the last four years the share of studios running Pilates classes has roughly tripled. Demand grew — capacity grew faster. And a lot of what opened near you isn't an independent. It's a franchise with a marketing department. You're not being out-taught. You're being out-marketed."
Meanwhile almost every independent studio still runs on word of mouth — the dominant channel in every market, and the one you can't control, can't measure, and can't turn up when you need more people through the door. That isn't a strategy. It's a hope, and for most studios it's the only one they have.
You'd be working directly with Florian — a paid-acquisition operator who opened a Pilates studio and has never taught a class in it. He hired instructors from day one and built the business around them. Not a coach. Not a guru. And you don't just get Florian: behind him is the team that runs the campaigns, the follow-up and the numbers in that studio every week — the reason it holds 91% occupancy and 57% margins with the owner off the floor. That's the team that builds yours.
One job: a predictable flow of new clients through your door.
This isn't a course you watch. It's a client acquisition machine we build and then run for you — while you keep doing what you're already good at.
Meta and Google campaigns, written, launched and managed by us. Not templates you run yourself. A competent agency charges $2,000–$3,000/month to manage an account — and most won't touch a studio your size. The ones who will are running your campaign between an e-commerce client and a dentist. We own a studio and our team fills it every week. Every ad is built on what actually works in one.
The landing page and booking flow that turns an ad click into someone standing in your reception. Built, tested, and optimised against real numbers — not a template with your logo dropped on it.
The industry average for replying to a studio enquiry is measured in days — because the message lands while you're on the floor. Reply in five minutes instead of thirty and you're many times more likely to reach that person at all. So we install the automation that replies the second someone enquires and keeps following up until they've booked an intro or opted out. Not a person chasing them. A system that never forgets and never gets busy.
More clients into a business that leaks doesn't fix anything — they join, drift off in month three, and you're back where you started with a bigger ad bill. You already convert the people who walk in; the question is whether that holds at four times the volume. So before we scale spend we pressure-test it with you — your intro offer, what it converts at, and the path from first class to a member who pays every month. What works at five new people a week can quietly break at twenty.
Before a single dollar goes to Meta, we work the list you already have — every intro that never came back, every cancellation, every enquiry that went quiet. It's the cheapest membership revenue in your business and almost no studio touches it. No media spend. Usually the fastest bookings of the quarter.
No tiers, no add-on menu, no "that's outside scope" three weeks in. One setup fee, one monthly, and your ad spend goes straight to Meta and Google from your own account. We're paid against a member target, so anything needed to hit it is simply part of the work.
New enquiries inside the first 30 days. Not "growth over time."
We turn most applications down. Here's the honest filter.
We only take studios we're confident we can fill. If that's not yours, we'd rather tell you on the call than take your money.
This is for you if…
- Your studio is open and operating — Pilates, yoga, barre, cycling, HIIT, functional.
- Your studio turns over at least $20,000/month and you're the decision-maker.
- You convert the people who walk in — your problem is that not enough of them do.
- You can fund ad spend on top of the fee, and you want to.
- You'll give it a real 90 days — paid acquisition compounds, it doesn't spike.
This is not for you if…
- You haven't opened yet. We optimise real numbers — you don't have any yet.
- You're turning over under $20,000/month. The fee plus ad spend would be too large a share of your revenue. We'd rather say that now.
- You can't put money behind ads on top of the fee.
- You want a $97 course you watch on a Sunday.
- You're in survival mode, where this would be genuine financial risk.
- You want a full studio in 30 days. Enquiries start inside the first month — filling the room is the 90.
The questions you're actually asking.
Answered here rather than dodged on a call. If any answer disqualifies us, you've saved 45 minutes.
"Why should I trust you with this?"
Because we're not marketers who read about studios — we own one and we run it. Every number on this page is ours: 91% occupancy, 57% margin, an owner who has never taught a class. The same team that produces those numbers is the team that builds your machine. And we put it in writing on the first call: a member target we agree together, and if we miss it your setup fee comes back and we keep working free until we hit it. The risk sits on our side of the table.
"Your studio isn't in my market."
True, and we won't pretend the numbers transfer automatically. Every market has its own cost per enquiry and its own conversion rate. That's why we don't publish a member target in advertising — we set it on the call, against your actual class count, occupancy and member value. If your market's numbers don't support a target worth paying for, we'll say so and end the call there.
"I've paid an agency before and got nothing."
Most likely you got reports. Agencies are paid to manage an account, so that's what they deliver — activity. We're paid against a member target, and if we miss it you get your setup fee back and we keep working for free. It's the same work, priced against a different outcome. That changes what gets prioritised on a Tuesday afternoon.
"Why do I pay for ads on top of the fee?"
Because your ad spend should go to Meta and Google directly, from your card, into an ad account you own. Agencies that bundle spend into their fee make margin on your budget and keep the audience data when you leave. Yours stays yours. We work out the right monthly budget on the call, against your member value and your target — but it needs to be real money on top of the fee. If that isn't available, this isn't the right time.
"What does it cost?"
$3,000 to start, then $1,997/month. 90-day program, billed monthly — not three months upfront. Your ad spend is separate and goes straight to Meta and Google from your own account. For comparison, agency management alone runs $2,000–$3,000/month and comes without a member target attached to it. If that number doesn't work against what a member is worth to you, the call will tell us both quickly.
"What do I actually have to do?"
Answer the call bookings, teach the classes, and give us your real numbers. We run the ads, the page, and the follow-up. What we can't do is take the intro class for you — if nobody at your studio can handle more people walking in, more people walking in won't help.
"Can you fill my empty midday classes specifically?"
No, and anyone who promises that is guessing. Which classes fill is decided by your local population's work schedules, not by ad targeting. What we control is how many new people come through the door overall. Where they land in your timetable is a scheduling decision you make afterwards, with better data than you have now.
45 minutes. Your occupancy. What a full studio is worth to you.
With the founder, not a sales rep. Bring three numbers — classes per week, average occupancy, and what a member is worth to you monthly. We'll work out exactly what your empty spots are costing you. If we can't move that number, we'll tell you plainly.
Genuinely an assessment. If we can't fill your studio, we'll say so on the call — no pitch theatre.
Founder on the call, and the same team that runs our own studio's acquisition on your account. Not a support ticket, not an intern learning on your budget.
On the first call we agree a specific member target in writing, based on your studio's real numbers — not one we invented. If you've done your part and we miss it, we refund your setup fee and keep working free until we hit it.
After you choose a time, you'll complete a short application. We review every one — Strategy Calls are reserved for studio owners genuinely ready to look at this seriously.
Every month you wait, the empty spots stay empty — and the franchise opening two streets away brings a marketing department to a fight you're currently having on Instagram at nine at night.
Book Your Free Strategy Call