How to run a boutique fitness studio at 91%+ class occupancy and 57%+ profit margins
The exact playbook from a real, operating studio — not theory from someone who sold theirs years ago.
You're going to learn all this...
- "Post more on Instagram" advice
- Generic coaching from someone who sold their studio years ago
- Another $15,000/year mastermind
- Complicated funnels you'll never actually build
-
01
The pricing shift
That takes a studio from the industry-average 20% profit margin to 57%+ — and why 9 out of 10 studios are underpricing by 30% or more.
-
02
The membership architecture
That fills every class, every day — and replaces the unpredictable cash flow of class packs with stable monthly recurring revenue.
-
03
The "Founding Member" launch
That filled my studio before it officially opened — works whether you're opening next year or already running.
-
04
The retention shift
That doubles member lifetime value (most owners completely miss this).
-
05
The acquisition system
That replaces ClassPass and word-of-mouth with full-paying members every single month.
-
06
The operational framework
That lets your studio run without you being there 60 hours a week.
This isn't theory. It's running right now.
Pulled straight from my studio's dashboard last week.
No paid traffic that day. No promo. Just the system running.
If any of this sounds like your studio, this training is for you
A checklist no studio owner wants to admit to
- You check class bookings multiple times a day hoping today will be different
- You've paid your instructors more than you've paid yourself this month
- You're "busy" but you can't remember the last time you felt truly profitable
- You've opened ClassPass three times today to see if the platform brought you anyone
- You're working 60-hour weeks and wondering when it's supposed to get easier
- You've tried the Instagram thing, the referral thing, the discount thing — and none of it moved the needle
- You know your prices are too low but you're scared to raise them in case clients leave
- You have no real system — everything in the business lives in your head and depends on you showing up
If you nodded at even two of these, you're exactly who this training was built for.
This is for you if...
- You're planning to open a studio in the next 12 months and want to open profitably from day one
- You already own a studio and you're busy but not profitable — or not busy enough
- You're tired of working 60-hour weeks and still not paying yourself properly
- You want a system built from a real, operating studio — not theory from a consultant
- You're serious about fixing your studio in the next 90 days
This is not for you if...
- You're looking for a get-rich-quick scheme
- You're not willing to change how you price or operate
- You think your studio is "different" and the fundamentals don't apply
- You're not ready to take action on what you learn
Hi, I'm Florian.
A few years ago, I opened a premium Reformer Pilates studio from scratch. No big brand. No prior fitness business experience. Just an obsession with figuring out why most studios struggle and what the successful ones actually do differently.
What I found was uncomfortable: most of the advice studio owners get is wrong. The "industry experts" haven't run a studio in years. The $15,000+ coaching programs teach frameworks built for a different era. The result? Most studios operate at 40–60% occupancy with 15–25% margins, the owner works 60 hours a week, and ClassPass slowly destroys what's left.
So I built something different. Two years of pressure-testing every part of the business — pricing, acquisition, retention, operations, hiring. I threw out what didn't work and doubled down on what did.
The result is a system that runs my studio today at 91%+ class occupancy and 57%+ profit margins, with predictable recurring revenue and me off the floor. It works in any market, for any boutique fitness format.
On Sunday, I'll show you exactly how.
It's time to build a studio that actually pays you.
This is a pure teach, not a pitch. Come for the framework, stay for the free Pricing Calculator I'm giving every live attendee at the end.
Join the Free MasterclassReserve Your Spot Now
Enter your details to secure your seat on Sunday's masterclass
© 2026 The Studio Formula · All rights reserved · Privacy Policy · Terms of Service